Our Crazy Goal Programme helps senior teams to achieve goals they may never have thought possible and work as a world class team in doing so.
The term ‘Crazy goal’ was born from Ben’s story. In 1998, when his crew decided they wanted to win the Olympics, even though they had never finished higher than 6th or 7th in any major race Everyone they knew said they were crazy.
They didn’t let that stop them. Instead they wore their Crazy Goal like a badge of honor. It gave them purpose, motivation and the energy needed to make it happen.
They asked the question, ‘Will It Make The Boat Go Faster?’ about everything they did. They focused on their performance, and the results soon followed.
They achieved their Crazy Goal, and we can help you achieve yours.
To unite the team behind a an aspirational, motivating and stretching goal. The Crazy goal programme provides;
We had no goal and no single unifying thought. I wanted the opportunity to galvanise everyone. The Crazy goal is everything we stand for as a brand. We use it in our recruitment, including our assessment centres, we use it throughout our training and how we recognise and reward people, and we rolled it out as comprehensively as we could. We were on a journey and the Crazy goal repays over the longer term.