Crazy Goal Programme

Our signature Crazy Goal Programme gets your whole senior team behind a shared, purpose-driven goal. We then support you over time in translating the goal into tangible everyday areas of focus. Embedding the goal, whilst aligning and motivating the entire team in its pursuit.

Our Crazy Goal Programme helps senior teams to achieve goals they may never have thought possible and work as a world class team in doing so.

The Original Crazy Goal

The term ‘Crazy Goal’ was born from Ben’s story. In 1998, when his crew decided they wanted to win the Olympics, even though they had never finished higher than 6th or 7th in any major race Everyone they knew said they were crazy.
They didn’t let that stop them. Instead they wore their Crazy Goal like a badge of honor. It gave them purpose, motivation and the energy needed to make it happen.
They asked the question, ‘Will It Make The Boat Go Faster?’ about everything they did. They focused on their performance, and the results soon followed.
They achieved their Crazy Goal, and we can help you achieve yours.

Purpose

To unite the team behind an aspirational, motivating and stretching goal. The Crazy Goal Programme:
Provides clarity of direction
Helps drive collective decision making
Breaks down the overarching goal into tangible concrete goals which act as a measure of success towards the overall vision
Gets every team member rowing in the same direction, simultaneously

Outcomes

Align your leadership team behind a collaborative goal, that everyone is committed to achieving
Understand your colleagues’ personal motivators and how you can work together more effectively
Enable a far greater focus on prioritising what is most important day to day
Layer the goal into bite sized chunks, so it drives the actions and decisions taken each day, in pursuit of the overarching Crazy Goal
Embed the goal and ways of working across other leaders, managers and then the whole organisation
Over time, achieve the Crazy and Concrete goals you set out and keep one another accountable for the actions needed to be taken in getting there
94/100
Our Average Net Promoter Score for Crazy Goal Programmes
9.4/10
How motivated leaders are to take the actions agreed on the Programme
9.2/10
How likely senior leaders would be to recommend this Programme to other leaders
*average scores for all Crazy Goal Programmes since 2019.
Will It Make The Boat Go Faster?'s Tom Barry Discussing Our Crazy Goal Programme
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We had no goal and no single unifying thought. I wanted the opportunity to galvanise everyone. The Crazy Goal is everything we stand for as a brand. We use it in our recruitment, including our assessment centres, we use it throughout our training and how we recognise and reward people, and we rolled it out as comprehensively as we could. We were on a journey and the Crazy Goal repays over the longer term.

Get in touch
Send us a message or give us a call to express your unique requirements for your Leadership population. Our team of consultants and project managers will support in designing a highly bespoke solution to meet your needs.

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We can help build a bespoke programme to help you improve your performance. Get in touch to find out more

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