Privacy Policy

Updated 16 Mar 2020

Requirements of the General Data Protection Regulation (GDPR)

This privacy policy (“Policy”) sets out how Will It Make The Boat Go Faster? Ltd, a company registered in England and Wales under company number 08229286 and with our registered office at Carrick House, Lypiatt Road, Cheltenham, GL50 2QJ, use and protects any information that you provide when using our website or engaging with our services. Will It Make The Boat Go Faster? Ltd (“Will It”, “we”, “our” or “us”) are committed to protecting your privacy and we comply with the Data Protection laws applicable to the UK.

We may revise these terms of use at any time by amending this page. Please check this page from time to time to take notice of any changes we made, as they are binding on you.

In order to carry out other business functions and to deliver our services, we rely on the following lawful conditions for processing personal data:

– Consent – the individual has given their Consent to the processing of their Personal Data.

– Contractual – processing of Personal Data is necessary for the performance of a contract to which the individual is a party or for Will It Make The Boat Go Faster? to take pre-contractual steps at the request of the individual.

– Legal Obligation – processing of Personal Data is necessary for compliance with a legal obligation to which Will It Make The Boat Go Faster? is subject.

– Legitimate Interests – processing is necessary under the Legitimate Interests of the Will It Make The Boat Go Faster? or an associated third party, unless these interests are overridden by the individual’s interests or fundamental rights.

We will be clear and transparent with you about which lawful basis is used when processing your personal data.

Collecting personal data

In order to deliver our services and to carry out necessary business functions, we may collect certain personal data from you in a variety of ways, such as, through our website, via email, text, Linkedin, our online platform, or verbally. These details may include (where applicable), names, contact details and basic employment details. Depending on the service we are delivering to you or your company, we may also ask for more detailed information about your employment such as the department or team you work in, your goals, the challenges and opportunities for you personally and for your organisation.

Personal data we obtain is collected in a few key ways:

– Data disclosed by the individual

– Data disclosed by an authorised third party (i.e. employer) on the individual’s behalf

– Data obtained from linked system or database

– Data generated through user interaction with systems/services

Where your data is provided to us by an authorised third party such as your employer (i.e. in the form of a programme delegate list), it is the third party’s responsibility to ensure they have the correct lawful basis in place to share this data with Will It Make The Boat Go Faster?.

The purposes of processing personal data

You will always be told what we intend to do with any personal data we collect from you, however the principal reasons are to:

– support the delivery of contracted services and products, or

– achieve our marketing and sales strategies.

Specifically your data may be used for a number of purposes including, but not limited to: to provide all the elements of the performance and development services we have been contracted to provide by yourself or your employer, to send to you ‘Performance Insights’ and added value content specific to our performance and leadership work, contacting you in the event of a workshop time change or cancellation, to assess the quality of our services, administrative activities, legal obligations of the business, statistical and marketing analysis, customer surveys, customer relations communications and offering you services and products we believe may interest you.

More specifically, these may take the form of the below likely scenarios:

Individuals engaged with a Will It Make The Boat Go Faster? service as part of a performance or development programme or Keynote Speech we are contracted to deliver.

When taking part in a service or programme such as keynote speeches, diagnostics, performance programmes as part of the specified work we are contracted to deliver, the information you provide will only be used for the stated purposes and/or those you have consented to. This may include product research & development, administrative and legal purposes, statistical analysis. In this scenario, we would be relying on contractual necessity as the primary legal basis for processing personal data. The personal data you provide here will either be anonymised, or deleted after 4 years.

We may need to provide your personal data to one of our team of contracted consultants (an associate or independent consultant authorised to deliver Will It Make The Boat Go Faster? work), if you are enrolled on one of our programmes or workshops.

User interactions with online services and resources such as our website, performance insight registrations, or downloading white papers.

We may collect information to better understand how visitors use our website and interact with our marketing content so we can offer timely and relevant information. When using our website to register for a webinar, or download a white paper, your data may be used for the following:

– For our own internal records.

– To improve the products and services we provide.

– To contact you in response to a specific enquiry.

– To customise our website for user needs and preferences.

– To send you promotional emails about products, services, offers and other things we think might be relevant to you.

– To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.

– To contact you via email, telephone or mail for market research reasons.

In this scenario, we would be relying on legitimate interests and where required, consent, as the primary legal bases for processing personal data. Will It Make The Boat Go Faster? will only keep data for as long as is necessary to meet these purposes. We will never share, sell, or rent individual personal information to an external party without your advance permission, or unless ordered by a court of law. The personal data you provide to us is only available to relevant employees and contracted service providers. If required by law, Will It Make The Boat Go Faster? may disclose data to government and/or enforcement agencies.

If we intend to use your data for a new purpose outside of those detailed in this Policy, this policy will be updated to keep you informed of the same; should consent be required from affected individuals, then it will be sought. Will It Make The Boat Go Faster? will never supply your data to third parties for marketing purposes.

Contacting us

Will It Make The Boat Go Faster? has a designated Data Protection Manager and designated personnel with data protection responsibilities.

If you have any questions regarding this Policy, or wish to contact our Data Protection Manager, please get in touch by using the details below.

Call us on:

+44 020 3870 7088

Email us:

Visit us at:

No.1 Farriers Yard

77 Fulham Palace Road

London W6 8JA

Get in Touch