

Maximising Leadership Development at Primark
Primark partnered with Will It? to transform the leadership skills and performance of their Department Manager population (DMs). Through a bespoke leadership programme, DMs gained skills to inspire, empower, and lead with care. Following a successful pilot, the initiative is now rolling out globally across 13 of Primark’s international markets, upskilling over 2,000 DMs to drive cultural change at scale.