Will It Make The Boat Go Faster? is a UK leadership and performance consultancy founded in 2012 by Olympic Gold Medallist Ben Hunt-Davis. We work with executive and senior leadership teams and organisations – typically from 500 to 5,000 people – helping them achieve strategic alignment, build high-performing cultures and develop the leadership capability needed to execute their goals.
We’ve supported over
clients
Impacting over
people
With an average NPS of
*from scores received in 2025 & 2026.
Speak to us about your gold medal – get in touch today
We specialise in helping leaders, teams and organisations perform at their best by aligning around a shared strategic goal and embedding the mindset, habits and culture needed to achieve it. Our solutions help you:
Since 2012, our methods have been proven with hundreds of clients across more than 25 sectors, helping leaders and teams go further, faster, together.
Our solutions can range from one-off shorter keynotes, workshops through to longer term, tailored multi-year programmes. In any intervention we bring challenge and support in equal measure. We ask the hard questions, focus on what really matters, and stay with you to make change stick.
Every engagement is shaped around your context and what you are trying to achieve, but all share one simple principle:
If it won’t make your boat go faster, we won’t do it.
We are a people performance and leadership consultancy. We partner with senior teams in organisations to help them achieve their strategic goals – their gold medal equivalent. We use our blend of experience as consultants, facilitators and coaches from elite sport and business to help them turn strategic ambition into aligned action and sustained performance.
Since 2012, we’ve worked with hundreds of organisations to unlock the clarity, alignment and mindset change that drives lasting performance transformation.
Delivering programmes across
countries
And inspirational talks across a further
countries
Our name comes from a simple but powerful question first asked by Ben Hunt-Davis, co-founder and Olympic Gold Medallist, during the GB Men’s Rowing Eight’s change journey to Olympic gold:
If it did, they kept doing it. If it didn’t, they changed it. They challenged everything they did in service of their goal.
In 2 years they moved from consistently placing 7th or 8th, to Olympic champions on the waters of Sydney. That relentless focus on what truly moves you forward is at the heart of how we help our clients today.
Will It? has the most amazing ability to understand a company’s strategy… they just jump in and grasp it!
ARM
Let me just say that the partnership with 'Will it?' has been the most satisfying of any I've had with an external business. That's due to the care, attention and focus that they put into the preparation, as well as the unmatched delivery.
Utility Warehouse
We recently had our best month ever from a sales perspective. It’s no coincidence to me that setting our vision and ‘Crazy Goal’ was crucial in this success. The process our team went through in partnering with ‘Will It?’ has enabled everyone to navigate the change, buy into the goal and understand their role in achieving it.
Graf
Working with the Will It Make the Boat Go Faster team has been nothing short of exceptional. Their energy, wisdom, and deep expertise in high performance have been truly inspiring.
Sage
Overall, the programme has not only enhanced individual leadership skills but has also cultivated a culture of collaboration and engagement across our stores. The positive impact on our teams is evident, and I wholeheartedly recommend this program and to any organisation looking to elevate its leadership capabilities!
Primark
The Will It Make The Boat Go Faster? team have a unique ability to listen and provide something meaningful and bespoke. Tailoring and adapting the programme has been really valuable to our leadership team.
GKN Aerospace
Will It Make The Boat Go Faster? excelled at guiding us to define measurable organisational goals and designed an interactive and engaging leadership programme. I would recommend Will It Make The Boat Go Faster? to any organisation wishing to embark on a similar journey."
Bluefield Services
Will It Make The Boat Go Faster? are a UK leadership and performance consultancy that helps senior leaders and their teams achieve clarity, alignment and lasting performance transformation. Our solutions are grounded in the same principles that took Ben Hunt-Davis’s GB Rowing Eight from 7th in the world to Olympic Gold in Sydney 2000 – applied practically to the challenges facing ambitious organisations today.
We typically work with senior leadership teams in mid-sized organisations – usually 500 to 5,000 people – across a wide range of sectors including financial services, professional services, technology, retail and healthcare. Our clients are usually at an inflection point: navigating growth, cultural change, or a step-change in performance ambition.
We combine the rigour of elite sport performance science with the practical realities of running a business. We don’t just deliver a programme and leave – we stay with clients through the full journey, from diagnosis to lasting change. Everything we do is filtered through one question: will it make the boat go faster? If it doesn’t help you get closer to what you’re trying to achieve, we won’t do it.
Our core programmes cover five areas: strategic goal alignment (our signature Crazy Goal programme), high-performing teams, leadership performance, high performance culture creation, and executive coaching. We also provide keynote speakers for events and conferences, including Ben Hunt-Davis, Dr Steve Ingham, Dr Cath Bishop, Harriet Beveridge and Kate Richardson-Walsh & Natalie Macaluso.
We’re based in London, UK and have delivered programmes across more than 20 countries. Our keynote speakers have presented in over 60 countries worldwide.
It depends on the programme and what the organisation needs. Some shorter engagements – like a keynote or a workshop – might be standalone agenda items in a day or a series spread across a few days. Others, like our Crazy Goal Programme or Leadership Performance Programme, or High Performance Cultural Evolution Programme typically run over six to twelve months to embed lasting change.
The best starting point is a conversation. We offer a discovery call to understand your organisation’s goals and challenges – and to be honest about whether and how we can help. Get in touch to arrange one.